BlindLook and Trendyol Join Forces to Make Football More Accessible for Everyone: Inclusive Moments

Football is a universal emotion that brings millions of people together through the same excitement. But for this excitement to be experienced equally by everyone, accessible formats and inclusive technologies need to become part of more shared moments.

At BlindLook, with the support of Trendyol, we are launching Inclusive Moments with the aim of making football’s unforgettable moments more accessible for visually impaired football fans throughout the tournament.

As part of Inclusive Moments, football players, stadium atmospheres, and the most special moments of the matches will be transformed into accessible formats through audio description and AI-powered accessibility technologies. This will allow visually impaired football fans to access not only match scores, but also the details on the field, the emotion of the atmosphere, and the shared excitement of football in a more inclusive way.

This project shows that accessibility is not only about accessing information. It is also about equal participation in culture, sports, and shared emotions.

At BlindLook, we believe football is not only a game to watch; it is an excitement everyone should be able to share. With the support of Trendyol, Inclusive Moments will be an important step in making that excitement more accessible for everyone.

Inclusive Moments
from BlindLook

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About BlindLook

BlindLook, Türkiye’s leading accessibility brand, provides solutions in digital accessibility, WCAG compliance, physical space accessibility, accessible user experience, and custom inclusion projects for brands.

Through website accessibility, mobile app accessibility, audio description, screen reader compatibility, physical space accessibility, and inclusive communication services, BlindLook helps brands make their products and services more accessible for everyone.

Working with companies across e-commerce, finance, retail, technology, tourism, automotive, and food industries, BlindLook leads accessibility transformation and collaborates with organizations to build a more inclusive world.